Leadership
Sets firm direction and owns the client relationship end to end. Runs the initial consultation on most projects, writes the scope, and stays your point of contact long after launch.
Owns pricing, quoting, and firm finances. Responsible for the practice of putting every number in writing before any work begins — no surprise invoices, ever.
Owns the technical build: hand-coded semantic markup, Core Web Vitals, technical SEO, and web security. If it loads fast and ranks, that's his department.
How we operate
Most of these exist because we've been on the other side of an agency relationship and disliked it.
Domain, hosting account, and source code gets worked on and hosted right after payment.
Scope and cost go in writing before work starts. Anything outside it is quoted and approved first, never invoiced after the fact.
Anyone promising you page one is either guessing or lying. We commit to the technical work and to showing you exactly what changed.
If a project is outside what we do well or we don't believe in your cause, we'll tell you rather than take the money and ruin reputation.